Duracell launched a huge innovation this summer in their new Duracell Optimum battery. It provides extra life or extra power depending on the device. So what better way to demonstrate when you need extra life or extra power than say, when a bear attacks.
Tinder came to us to launch their first brand campaign and own their own story. “Single is a terrible thing to waste” became our rally cry. It’s an unapologetic celebration of this important time in everyone’s life. It’s not a state of purgatory between puberty and marriage, it’s an important time and not only that, it’s awesome.
Tinder also looked to us to launch their new Tinder U platform that was only available to those with a school email address or within the collegiate age range. Our platform of “Undeclared” stood up for not knowing what you want in life, in love, in anything. An important notion when everyone in your life is looking to you to figure it all out.
We launched the first work for Lyft's new campaign: "It Matters How You Get There" with a big, beautiful shiny pink car wash in LA that was only for Lyft drivers. Keep their cars clean is a major pain point for drivers so we created the car wash as the first of many ways to show that Lyft is the rideshare that cares about those in their cars. We launched our new OOH campaign at the same time.
"Plunder the Lox" became a rally cry for Pirates' fans and it's emblazoned on a sold-out line of tshirts at Dick's Sporting Goods.
Marvin the Martian came back to earth for Blake Griffin's Super Fly 4s. Our Snapchat video was the top performing Snap in their history at the time.
Southern Comfort launched a new website that champions people making their drinks anyway they feel comfortable.
So we created a contest to drive people to make a drink on the site by championing people's other favorite thing - their own face.
The Kids these days think of Clinique as a "mom's brand" with skin stuff so we created a first of it's kind interactive music video starring Zara Larsson and her hit "Lush Life" track. Our video let you change the genre of the same song seamlessly just by changing the color of the lipstick.
The experience was the first interactive music video to run inline on the iphone- no app needed- and was embeddable from makeup blogs to Twitter.
We launched a summer drink for the UK market.
We launched one of the first interactive Super Bowl experiences for Coca-cola with our Mirage spot. Millions of viewers decided who would win the race and got to sabotage other teams before we aired the winning spot in the last quarter of the game.
We re-launched Velveeta back into the world as "Liquid Gold." In our first campaign, the Blacksmith, hailing from the 1800s or possibly just a lunatic living in his mother's basement, sought to show the way of the flame for Velveeta Cheesy Skillets. We did a ton of different things with him, but the tweets from the Blacksmith and Someecards were my favorite.