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Hi I'm Laddie

  • The Work
  • My story
  • say hello

Here's the story

I grew up in the land of Princess Kay of the Milky Way in Minnesota where faces are carved in butter for the State Fair. I honed my long o's playing ice hockey and headed east for a degree in art history from Williams College in the Berkshires of Massachusetts. 

I failed my interview for a consulting job because I never learned to business model in my head and estimated the local pizza place Hot Tomatoes made millions of dollars a year - "Apparently we should all just work at Hot Tomatoes haha, cough" and ended up with a dual degree from the Minnesota School of Bartending and Brainco School of Advertising. 

Instead of working for the Inn Kahoots bar in Hamel, Minnesota with a meat raffle every Tuesday night (it was beef, not men raffled off much to the confusion of a fellow bartending graduate), I started my advertising career at DDB Chicago on McDonald's and Bud Light and went on to work for great people at Saatchi & Saatchi, BBDO and the Wieden & Kennedy Portland office.

Until I packed my suitcase and all the porkbelly in Portland to go to Wieden & Kennedy's New York office where I've worked on almost everything here. 

I am currently the Creative Director of the Marriott Bonvoy account at Wieden and Kennedy NY. I also recently lead our in-house creative incubator The Kennedy’s which was an amazing experience. It’s been a fun ride running accounts as diverse as Lyft, tinder, Bud Light, Ultra, Sprite, Heinz, and Kraft Mayo. I'm also the Maternal Director of two young kids and a very hungry dog at home. 

 



 

 

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New York, NY