The Kids these days think of Clinique as a "mom's brand" with skin stuff so we created a first of it's kind interactive music video starring Zara Larsson and her hit "Lush Life" track. Our video let you change the genre of the same song seamlessly just by changing the color of the lipstick.

The experience was the first interactive music video to run inline on the iphone- no app needed- and was embeddable from makeup blogs to Twitter.